Note: The blog post is sponsored by Geewa's shameless self promotion department (aka: me).
I was going through our Google Analytics data this morning and thought readers of this blog might be interested in a couple of information I found on user loyalty and recency. At Geewa, we like to say that our users love our games and come back often to play whenever they want to have a break from their boss or their demanding husband and kids.
Looking at the last 30 days, we can see below that Geewa's large selection of games (you can play more than 5,500 in total) means that the majority of our visitors come back more than 200 times per month. That's more than 7 times per day.
For us, this is a very important piece of information because like any other online business, we have to make sure we minimize our bounce rate. For our existing partners as well as our future one, it means that by having the Geewa games on their site, they have a new way to make sure their visitors come back to their site.
Another way to look at the same phenomenon is the visitors recency or when was the last time a visitor came to play a game. Not surprisingly, 76.66% of our users come back within 24h.
I don't have this kind of data for other categories of sites (read: I'm too lazy to research) but I guess there are other online services which can be as addictive (any Facebook addict wants to comment here?). These result are great because somehow it tells me that even if it is mandatory we keep on looking after our existing audience, if we focus on bringing new users the majority of them will stick and come back. Often!
Another piece of data which complements this is that the average time of game play on our platform is more than 90 minutes per visit. I remember talking to a VC a few weeks ago and he was telling me "you know Cedric, I saw your stats about the average play time and I doubted it but then I went to the site and ended up playing for more than one hour".
So if you are having problem with user retention, stickiness or user loyalty maybe it is time to investigate launching a casual gaming section (preferably with Geewa of course!).
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