There are time in the life of a company when you have to sit down, listen and react to unexpected events. It could be the shortage of cash, a partner canceling a long-term contract, an employee leaving, an unexpected order from the sales team or you could be experimenting tremendous growth on one of your distribution channel.

This last case is exactly what we have been noticing for the past months with our multiplayer games on Facebook. Last week, Geewa's Pool Live! game overtook Pool Practice, a singleplayer pool game, and as a result Geewa's Pool Live! is now the most played Pool game on Facebook. From the day we launched it and seeded it to our own friends, the number of players has not stopped growing. In combination with our other Live! games, Facebook has simply become in less than 6 months our 2nd biggest distribution channel.

 

We already knew that launching our multiplayer games on Facebook would help us reach a new audience but we did not expect such a fast growth (even though secretly hoping for it). For this reason, we have decided to react and put more focus on Social Networks. Our game are already available on Facebook, MySpace, iGoogle and we are currently finalizing our Open-Social implementation. Expect a lot of news from us in the coming months including the release of a new version of 8-Balls Pool. Our players have given us a lot of feedback on how to make Pool Live! even better and we are taking the best ideas and including them into the next version of the product.

See you at the Pool table ;-)